Friday, August 21, 2009

So much done in so little time...

OK....its been a crazy couple of months sincei had the time to sit down for more than 20 minutes at one place where i was alone enough to feel like a human being rather than a machine...
last i remember writing about was this dynamic dream that i had and wanted to fulfill...well since then i have been working my boots off to practice what i had written ...
and now i have the hour to fill you in on what steps have been taken in fulfillment of that dream.

I was working on my fall collection, after long awaited inspiration, i called it "inspire life" the name is more philiosophical than what is generally associated with fashion and glamor world but i have always believed in the substance of my work rather than just the superficial layering..Inspire life, is a simple idea, My take on life without inspiration is that of an animal who has no direction and focus in life except dealing what comes ones way and when it comes, inspiration is the focus that makes us human beings and a part of the progressive society of the world. It makes us want to acheive and believe in ourselves and in the world of which we have become a part of.I decided my inspiration for the men's wear line had to be a retuen to basis with a Munib Nawaz edge to it... a quintessential male is inspired by 3 basic needs(atleast at the house of MN we believe so) the 3 needs are
SEX-Love
POWER
MONEY
having the 3 needs in mind, the collection began to come out almost automatically, i still had no idea of how to launch this collection. There was an aspect of pulling a fashion show but seemed far fetched keeping in mind the last mens wear fashion show held in Pakistan was almost 25years ago. But like the dream, the collection, Inspiration was the key word. If i was inspired, i would believe and if i believe, I ACHEIVE.
the collection was shaping up ...MONEY meant color in my moodboard, all money notes are colorful and have intricate details that make them unique, so the money part of the collection was based on colors of money. (when i upload pictires it will make more sense)
Power is black and gold, its the opulence of darkness, its the animal instinct, the lions gold, the black of the night when the power attacks. Blalck seemed to me the obvious choice for this segment of the collection.
SEX-Love was my wedding wear line, yes weddings are an official agreement for sex and all the other facets of relationships and living with someone for the rest of your life. colors of golds as embellishments and all other opulent attributes in a garment with a sopisticated feel to it were employed in this segment.

Now came the show. I had been approached by a brand manager of RADO-Switzerland to do a fashion show and as GOD would have it, the first all mens fashion show in Pakistan was agreed upon. Inspire Life was going to reach millions because we also brought along GEO pakistan as our media partner, it is the largest and most watched network in pakistan.

so the show after many sleepless nights and weeks of intense finalization happened. the place looked sharp,beautiful, relentlessly sophisticated, carried the message of sex, power and money and Inspired Life.

Initial reaction of the press was overwhelming, people believed in me, my brand and my vision, it is only a mtter of time now that the shops will be extended in numbers, the next plan is to open atleast 5 more outlets within the next 15 months. lets see if ill b able to pull that too...
so now the pictures will be uploaded soon and the video will be run locally and internationally through geo network...
more soon ...

Love

Munib